Walking the other day, I was passed by a cyclist. He wasn’t hurrying or working hard, but very soon he was in the far distance and then gone. It brought home to me, not for the first time, how efficient riding a bike is, even if you’re not “a cyclist” (whatever that might mean). It’s just a very good mode of transport.

It also made me think about how liberating it must have been back in the day – before cars – and how liberating it should still be. It’s a great shame that cycling now comes with a huge amount of baggage for the unwary.

A bike doesn’t have to be expensive to be enjoyable to ride. You don’t have to dress up to ride it if you don’t want to. You don’t need accessories galore. All of that stuff is the stuff of marketing – fluff, bullshit, hype. You just need a reliable machine, your ordinary clothes and yourself.*

I’m old enough to regret the passing of the days when even ‘high end’ bike bits would stay more or less the same for years on end; there wasn’t this ludicrous routine of ‘this year’s model’. (And it is dull and boring, as ‘routine’ implies.) I do think the introduction of mandatory helmets would be a mistake because of the amount of people it would drive away from cycling; I do think the same is already true for a lot of the cycling industry. No-one needs disc brakes on a road bike, nor electronic gears, nor ‘hydration systems’, nor … nor … There are any number of other examples … Most of it is about manufactured need (and profits). And it’s all combining to create barriers to riding a bike.

A new sticker

The tedium of the routinely new

Bikes can be simple and reliable. They can be user-serviceable or cheaply fixed by someone else. They should be understood to be approachable and accessible – cycling should be uncomplicated and inexpensive.

Explore your local world – there’s a huge amount of pleasure to be had in getting out and about, not using a car but out of range of where you can easily walk to, without any fuss or faffing about. Cycling gives you a freedom that walking can’t – and that driving a car can’t either. Take advantage of it, without feeling like you have to have ‘the right kit’ – whatever that may be.

If cycling is to remain a liberating experience (or, perhaps, if it is to regain its potential to be a liberating experience) then we’d all do well to remember that the cycling industry, by and large, isn’t on the cyclists’ side. It’s just about making money. In short: “Dear Mr Marketing Person, please f**k off.”

* And before any long standing readers accuse me of hypocrisy: I think there’s a lot of pleasure to be had from a higher-end bike if that’s your thing, and I think if you’re riding a lot then some well designed clothes and shoes can make the experience more comfortable. I just don’t think any of that stuff is essential, and the hype surrounding it all can put off the non-enthusiast who might just want to ride a bike. (For that matter, even enthusiasts need to be careful they’re not sucked-in to wanting the latest when it’s merely that – the latest. ‘New’ is not synonymous with ‘best’.)